Qdoba issuing $100K to franchisees opening by 2026

Source: Fast Casual

Qdoba, which plans to double its footprint over the next seven years, is giving qualified candidates $100,000 in cash after opening stores by September 2026. The incentive is available to new franchisees dedicated to multi-unit development and existing franchisees adding incremental restaurants to their development growth plans, said Jeremy Vitaro, chief development officer.

“We are strong believers in Qdoba’s tremendous growth potential, and we want to reward franchisees who are motivated to grow alongside the brand in the most attractive category,” he said in a company press release. “With this incentive, we aim to attract passionate operating teams who share our vision and capitalize on the significant white space available, and we’re confident the financial boost will further enhance their investment in future restaurant development in a timely and achievable way.”

Qdoba has driven positive comp sales growth for 14 quarters and 18 of the past 21 years, with average unit volumes increasing to nearly $1.6 million in 2023. This year, it has signed 10 deals to open 70 restaurants, Vitaro said.

As Qdoba expands throughout North America, it targets qualified multi-unit and multi-segment groups. Its desired real estate site attributes include, among others:

  • Endcap, In-line or freestanding.
  • Option for drive-thru, pick-up/walk-up windows.
  • Ample surface parking and patio seating.
  • 1,800-2,200 square feet.
  • Excellent visibility and easy access.
  • Site and operational support provided.

Qdoba has more than 750 locations.

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