QDOBA® is the leading fast-casual Mexican restaurant franchise, with over 750 restaurants spread throughout North America.
With a menu filled with fresh ingredients and craveable, made in-house flavors, our commitment to quality is as strong as our commitment to our customers. And our distinctive Mexican-inspired décor, along with our friendly and energetic spirited team members, help create our fun, flavorful atmosphere.
At QDOBA, we believe that successful franchises are built on flavorful food, frontline innovation, and strong business partnerships. And we are invested in our franchisees’ success. We are actively seeking equally passionate franchisees to join our our brand.
Reasons to Invest
A leader in the fast-casual Mexican restaurant category
Proven performance within existing markets and franchisees
Strong catering and off-premise business
Exciting opportunity to grow with a strong brand
Broad appeal: multiple demographics, occasions, and dayparts
50 percent of locations corporately owned
A focus on freshly prepared, flavorful food made in-house, as competitors move to commissary kitchens
Our menu of fresh ingredients allows for more efficient inventory management and capital investment
Trade Area Modeling software uses data analytics and competitive analysis to determine the right trade areas for our franchisees
Easy buildout for lower construction and operations costs compared to other concepts
Flexible footprints accommodate different types of spaces from traditional to airports to universities
Strong catering and off-premise business provide additional revenue streams without additional overhead
Marketing support and technology allows for customizable materials for local/regional flexibility
From the very beginning of the franchising process all the way through to the grand opening and for as long as you own the franchise, QDOBA offers outstanding support services to help you succeed.
Our real estate and location support team will help guide you through the entire process from site selection to construction planning.
Development managers who support our franchise growth and real estate analysis
Strong network of master brokers throughout North America
Trade Area Modeling program
Franchise stores contribute 1.25 percent of sales to QDOBA’s national marketing fund, which covers:
Access to a dedicated franchise marketing consultant to optimize sales-generating marketing activities
Search engine marketing, including ongoing management and optimization by award-winning accredited resources
QDOBA website, iOS and Android mobile apps, including online and mobile ordering capabilities
Access to local CRM database and email engagement platform
QDOBA Rewards program for our most loyal and valuable customers
Culinary and product development resources that drive menu innovation and new product offerings
Promotional merchandising and graphic design production
National PR outreach
National social media
Media asset library
QDOBA's 20 years of experience has allowed us to fine-tune management and training support.
Ongoing training and support
Our first store was opened in 1998. Every year since 1998 we've opened at least one store. Two years we opened seven stores. Last year we opened two. We are getting the returns from the brand and we see it as a brand that is growing.
Ron StokesFranchisee since 1998 - WI, IA, and IL
"It has been very satisfying to introduce this special brand to new markets, and to hear the overwhelmingly positive feedback from customers who feel that QDOBA is far superior to competing franchises."
Jeff J. FroccaroManaging Member Q Restaurant Associates LLC